Social Media Audit
If you are just starting out in digital marketing and you are not sure if you should be on Facebook, Twitter, Linkedin or one of the many social media platforms. You need to know who and where your customers are. Not all social media platforms are suitable for your business. You need to be where your customers are.
This is why we recommend that you do a social media audit. This audit should be part of your social media marketing plan A social media audit will help you identify where your customers are and what social media platform you should be using. This audit will also tell you how well your current social media is working for you.
Middle Media Marketing will evaluate and audit the following areas for you:
- Research your customers, competitors, and see what social media channels they are using.
- Search for your social media presence on Google
- Evaluate your social media profiles in order to make sure each profile aligns with your business goals and objectives
- Make sure your social media profiles have consistent branding across all platforms.
- Create a process
A social media audit can be done as a stand-alone service or as part of your overall social media strategy.