Social Media Marketing
At Middle Media Marketing we believe that Social Media platforms are the link to driving increased traffic to your website. Not all social media platforms are suitable to all business. Businesses must know where their customers are and what platforms they are using. As part of our overall strategy with you, we will do a social media audit and find out exactly where your customers are.
In line with our project management thinking, we will again look at setting up or reviewing your social media under the same format.
What social media platform is for you.
At this first stage, we will do a social media audit to find out who are your customers and what social media platforms they use and what are their on line buying behaviour.
Middle Media Marketing, as part of their service, will sit down and do a very detailed brainstorming session with you. Usually, at the end of this session, you will have identified your target audience and where they are. We will also look at your competitors and do an Industry analysis.
We can then set up your the social media channels that are the best fit for you and your business. If you have existing profiles we can review these and your digital branding to ensure they are in line with international best practice.
Social media strategy
Once we have established the best social media platforms that are suitable for your business we then need to look at the look at the bigger picture. This is where we need to ask and find the answers to very important questions in order to plan ahead and put a social media strategy in place. Some of the questions we will ask are:
- Where will you get your content from?
- Who will write the content and posts?
- What time is the best time to post?
- How often should you post?
- How do you build your community and get followers who in turn are potential customers?
- How much will this cost?
Is Social media free? Yes and No! It is advisable to spend some money in boosting your posts and sponsoring ads at some stage along the way. It is always good to allocate a small budget here. Also, you will need time to allocate to running your social media platforms.
Putting a social media strategy in place with a content calendar
Like any good plan to come together, you have to have a plan and strategy. One of the tools used for Social Media strategy is a Content Calendar. This is where we will work with you to plan your social media content in advance and schedule it for specific dates, times etc. It is advised that social media content calendar should be planned for two to three months in advance.
The advantage of a good content calendar is that the quality of the content tends to be better as it forces you to plan in advance for any key dates you have and ensures that you are well set up not to miss key dates. Your content is shared more strategically across identified social media networks.
Who will implement the social media strategy
That is the question – the big question? If you are serious about having a really good on line presence then it is vital that someone is allocated this task.
We can help you find a solution to suit your business and resources. We have a number of management packages available.
- We can set up or review your social media channels and then follow up with in- house training.
- We can manage your social media channels for an agreed period and then follow up with in-house training.
- Or why not let Middle Media Marketing manage your social media giving you and your staff the time to invest in your business.
- We offer social media management packages to suit all pockets.