Email marketing enriches business communications, targets specific key markets, and is both cost-effective and environmentally friendly. Email marketing is an efficient way to stay connected with your clients while also promoting your business. With email marketing, you can easily and quickly reach target markets.
In order to use email marketing to its full and wonderful potential, you must have an existing and up to date database. If not, don’t worry we can advise you on how to build your email database and how to manage and build your existing lists to maximise results.
Email Marketing is permission based so you must receive an opt-in from the contacts on your list if you wish to send a bulk email to them. An example of this would be where they subscribe to your newsletter. If you are sending bulk emails without offering an opt-out to your contacts you are in breach of data protection and your email can be classified as spam.
Like your Social Media Strategy, it is important that you have an Email Strategy in place also.
Who will implement the E Mail marketing strategy?
If you implement an email strategy you will need to allocate the task to ensure that weekly/monthly emails/newsletters are sent to your customers. The most important thing with email marketing is consistency.
If you are serious about having a really good online presence then it is vital that someone is allocated this task.
Email marketing will enable you to drive customers to your website, follow up with potential customers and to communicate with your target audience.
- We can set up or review your email database.
- We can manage your email marketing for an agreed period and then follow up with in-house training.
- Or why not let Middle Media Marketing manage your email marketing and take the stress away from you.